Ep. 501 w/ Lola Priego Founder & CEO of Base

Ep. 501 w/ Lola Priego Founder & CEO of Base

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Kevin Horek: Welcome back to the show today. We have Lola Priego, she's the founder and CEO of base. Lola. Welcome to the show.

Lola Priego: Thank you so much for having me.

Kevin Horek: Yeah, I'm really excited to have you on the show. I think what you guys are doing at base is really innovative and cool, and I've been doing some of that stuff as well, but before we get into all that, let's get to know you better and start off with where you grew up.

Lola Priego: Perfect. Yeah, I grew up in Spain. This is where this accent is from and I moved to the us about 10 years ago, back in Spain. I actually started med school. That's my background to then transition to engineering school. Yeah. What a change?

Kevin Horek: How did that come about? I.

Lola Priego: Guess that, I was the kind of kid that grew up saying like, I want to improve people's lives. I want to help people feel better. When he got to med school, the career path was so long that I have to be upfront. They got demotivated about the 10 years in school and so forth. And I also always loved engineering. I saw at the time, big tech really coming up. In my head was I knew that the dots will connect down the road, even though that sounds a bit cliche, like, but it made the change with, being hopeful that at the end of the day, or like at the end of my career, I would manage to go back to the healthcare industry and look at where we are today. I guess that, as I said, I transitioned from med school to engineering school and then I came to the us about 10 years ago to do a master's in artificial intelligence and then went to work for big tech companies.

Kevin Horek: Interesting. Okay. What made you want to come to America?

Lola Priego: Well, I guess for an engineer and a suffering engineer at the time, it made sense, right? Like if you think about all of the products that you use in your day-to-day Facebook, Instagram, apple, Microsoft, LinkedIn, like everything is in the U S so at the time, for me, it made sense to go there. It's a much better market as a software engineer to work in.

Kevin Horek: Nope. That makes total sense. Walk us through you get out of school, walk us through your career up until coming up with the idea for base and then let's get into that.

Lola Priego: Yeah, certainly. Again, I really, I felt super passionate about the cutting edge technologies development. I finished my master's, I went to work for Amazon in there. I actually worked in the recommender system a bit for content, and then I can see actually for one of their contents subscription, digital ones, but then that also, made me explore the entire recommender system at Amazon. I don't know if you have ever seen when you're shopping, like, other people also bought this or recommended. Yeah, it was super cool. From there I transitioned to work for Instagram, Facebook in, it was super fun. Cause it was right at the time where, when Instagram open their New York city office, so you got to work with and get exposure to the co-founder, the technical co-founder and worked with him for a bit, which was super fun in there. I was just helping Instagram get growth from 500 million active users to 1 billion active users at the time, which was a super interesting goal in journey, as you can imagine.

Lola Priego: Then, I started experiencing chronic fatigue. I don't know if you've ever been there where it's 3:00 PM, you're trying to finish your tasks and you're working and you just like can not power through.

Kevin Horek: A hundred percent been there. I know like exactly that issue, but keep going. Sorry.

Lola Priego: No worries. Basically, what happened at the time as someone that was, has always been really data-driven you go to Dr. Google and reading all of the advice from sleeping eight hours a night to working out five times a week to cutting dairy out of your diet. A lot of generic advice at the time, for me seen not relevant for my case. I actually landed on the keto diet. I don't know if you've tried that one. No,

Kevin Horek: I haven't tried that specific diet, but keep going.

Lola Priego: Foot. For those that the noise is, you basically cut out carbs and use eat fat. After three months I started feeling really off again. At that time I actually compile a list of lab tests that I wanted to get done. Again, that medical background was super helpful. I wanted the doctor managed to get those approved was not easy. After I got my results, that was my aha moment. I saw that I was vitamin B12 and folate deficient, but really deficient in those that was explaining that chronic fatigue, like not being able to do anything after wrapping up work or being demotivated about stuff. In addition to that, top it off, I was, I got hormonal imbalances and cholesterol problems, cholesterol issues from my keto diet. Yeah, and at the time the doctor suggested too, for me to take medication, which was super interesting because I didn't have any history in cholesterol issues nor that was a previous concern for me.

Lola Priego: It was super clear that what I needed to do was to adjust my diet that began. That was, at that time is when I realized that there was a whole market out there for people who are really tired and they didn't know where it's coming from, whether it's adrenal fatigue, vitamin deficiency, iron deficiency, to people who want to lose weight and they didn't know how, or, they have low libido, migraines, skin issues, you name it, that all of those issues are usually rooted in a hormone of that vitamin and nutrient that is off. That's how the idea of base comes to life. It's, you know, what is that thing? What is that data that will point you to where the problem is coming from? You can really know if you should adjust your diet, take supplements, adjust your lifestyle, and really know, and be empowered with that data to make the best decisions for your health.

Kevin Horek: Yeah, no, I think that's that. No, that's really interesting. What made you, so you go through all this, you obviously start changing your lifestyle and you start taking different things for this, but what made you actually decide to turn this into a business?

Lola Priego: I guess the, because, and the journey, it's funny because at the time when I was at Instagram, what he did was to quit to go lead engineering for a medical device company first in the bay area. They're leading engineering for both hardware and software in the medical industry, which was super interesting, getting into like FDA approvals and so forth. What I saw is that by pushing lab technology forward, were still not solving the problem that people have no clue what's going on or do not understand science feels not accessible, feels expensive in not data-driven enough in, at the time what it did was I started looking for other jobs companies that could resonate with this mission. And, I actually looked into mirror that company that live in live acquire in other companies related to, fitness, trackers and so forth. Ironically enough, the, I just directly messaged the founder and CEO is on LinkedIn, which, of course they were super busy.

Lola Priego: At the end of the day, I didn't really see a company that solved the problem that I was seeing in a way that, in my head was combining tech, science, and product and brand in a way that it blended nicely to put the customer first and, the user first to then, create the product that is based today. At the end of the day, I was not looking to be an entrepreneur. It just kind of happened because I wanted to, I wanted something like base to exist and because no one was doing it, there was not like an existing company that I could join that was doing it. I, was kind of forced or I guess I forced myself to start it.

Kevin Horek: Interesting. Okay. How did you actually go about launching this thing? Did you self-fund is you raise some money, walk us through the early days of base up until what it is today.

Lola Priego: I guess that, let me, pre-phase this basing that I'm super lucky working as a senior software engineer in big tech, put you in a position where you have like, close to half a million dollar, in salary per year, every year. I had a chance to save money leading up to something like base. Starting the journey, I had the privilege of being able to self-fund the company to put the first prototype out. This is a proof of concept where we actually super fund. We tested the concept in the streets of New York. So we partner up with a lab. We partner up with doctors, we built another was recommending tests, depending on your concern. Like if you come to us and you tell us, like I am chronically anxious, or I am really tired and brain fog, and I don't want to be painful, then this is more about me.

Lola Priego: That app could really get you through what tests to take, could deliver results and provide some recommendations based on those. I created all of that with that, self-funding got a chance to hire a couple of people as well, to push this mission forward. We actually rented a truck that we actually hire another phlebotomist that would go on the truck. We were there in the streets of New York city with a huge sign. That would say, are you stressed? Go, come in and set your cortisol levels. And people were hopping on this truck. Like, I mean, granted, it was really, well, they created of course, a very, it felt really professional. At the end of the day, the lab will come up, pick up the samples and then you could see results in your app. With that prototype, I raised some like a pre-seed money around.

Lola Priego: From there, we got a chance to put up a beta, which, we received six funding with, and then from there, we just like, now we are facing a lot of money. We continue to grow. Honestly, never thought we would be here today where, the company has already more than a few thousand members in, growing at an insane peas. And, we're trying to piece these things together really quickly to be able to sustain the growth that we're seeing today.

Kevin Horek: Wow. Okay. Maybe for people that don't know, and you kind of mentioned it, but so if you can find a doctor, that'll actually do this stuff for you, which can be really challenging, actually walk us through that way of going about it, compared to how base solves the problem.

Lola Priego: Yeah, totally. Let me just start by hearing a bit more on how base works. Basically again, you come to our website, get-space.com. You take a quiz where you tell us like, Hey, I have an issue like I'm fatigued when I work on my weight loss so forth, or you tell us, Hey, I want to manage my chronic condition better, or I really want to prevent Alzheimer's or cancer, or I want to work on my, like on longevity, right? You told us more about that. With that information from the quiz, we actually do some with data science and AI, we do probability on like, Hey, we think that Kevin is going to be, has a 60% chance of being deficient in vitamin B12 in also DHA, which is the testosterone precursor. Based on that, we'll prescribe that test for you. From there, you can subscribe from 59 95 to take that test.

Lola Priego: The idea is that you take that starter tests and then the results come back. By the way, you can take the test or either at home with a kit that you will mail back to the lab, or you can take the test directly at a quest diagnostics that you can walk in with your base app. From there five businesses later, you get your results in your app. And then we give you actually rings. Like, it looks like it fitness tracker, but basically we'll tell you like, Hey Kevin, your testosterone is low or your iron is really low. This is where you've been feeling really brain fog. Or this is, what, you've actually been having those migraines, what we're going to do in order to fix this and bring those levels back to optimal is that we're going to recommend that you have a mega three supplements and, like have some like retina need or whatever, like introduce walnuts in your diet, so forth.

Lola Priego: We will retest you 30 days to 60 days after to see if that's actually working. From there, you will go into a monitoring plan where you can actually monitor those markers related to the goals that you care every quarter, or like a couple of times a year. Now, what we've seen is that, all kinds of use cases are coming up, but without the railing, let me go back to your question and compare, how does this, basically how is this process in comparison to go into your regular PCP that could approve certain tests? The thing that happens here, even if your doctor prescribes certain tests for you, it can happen that then, well, you go to quest, you get that lab work done, or you get those tests done at the doctor's office that your insurance decides to not cover things like vitamins or cortisol or melatonin, the sleep hormone, because that's typically not included into screening for disease.

Lola Priego: Like indeed I have tons of friends that are always complaining about iron, not being counted towards their insurance. They get a surprise bill a few days after, but in the case that you actually, you're not in that camp and your insurance covers all kinds of testing whenever you want, you will be really lucky. The difference there is that you will have to do a doctor's visit versus in our case, you can do that online, fully, right. To get that test prescription. Some people like really like the accessibility of being able to collect your test at home. Personally, I it's funny cause I like both. I also like going to quest because sometimes like if I live nearby one, it's really convenient as well. The thing here where we are going to start to differ a little is after you received results, we give you a percentage of optimization score.

Lola Priego: We can say like, Hey Kevin, your testosterone is actually 60% optimal in your, like about, 70% percentile from or other base members. Right? In here as well, something that we are going to do is to use that data, to start recommending new products and things that you can do in buy in order to fix that issue versus, giving you a long report of like, Hey Kevin, like, we're going to do all of these things. This is going to be more manageable in the base up where you are going to see the top three things that you could be doing, start tracking those from the app. The thing that people are super excited about this is currently in beta and launching at the beginning of February, is the ability to actually get recommended products on Sunday when you're going to do your grocery shopping. Yeah. Where we are going to tell you like, Hey Kevin, actually given the data we have about you.

Lola Priego: These are a few products that you can buy. If you want to optimize for longevity or like, Hey, these are the products that you should buy in order to fix your brain fog issues. Again, like bringing in that aspect of personalized shopping based on your health data is something that we super excited about.

Kevin Horek: No, I think that's awesome. And, and you've kind of touched on it throughout the show, but I just want to share, I guess of my own personal experience, because you basically touched on it already. One of my like best friends basically went and got this tattoo a number of years ago, he was feeling way better and I kind of thought, well, how much better can you really feel? I kind of, I was like a bit of a skeptic, I would say. Then, what you outlined earlier where, it's two, o'clock three o'clock in the afternoon, you have a ton of stuff to do. You can't focus, brain fog. Like I, like, I just there'd be days I'd just like stare at the monitor and it's like, I have a ton of stuff to do, but it's like, I just can't even like force myself to work.

Kevin Horek: I was like, okay, I gotta like, figure out what's wrong. Right. Like there's something seriously wrong with me. So, and like as a startup founder and stuff, like people are depending on you and you kind of feel guilty for kind of slacking off some days or whatnot. I finally went and like I'm on like a bunch of supplements now and like the stuff and my testosterone was low and my estrogen was high and so I'm also celiac. It would never dawned on me as like, traditionally, like celiacs can have really low vitamin D. Like they gave me more vitamin D so, and then just changing my diet. The one big thing they said was like, well, I eat a lot of like gluten-free bread or, and they're like, well, if you keep eating like this, you'll probably be like type a diabetic. Right. And it's like, well, great.

Kevin Horek: Like, so obviously, like I, modified my diet. I've been taking these supplements and I have noticed honestly like a 180 and it's, I started feeling better within a week or two and kind of all the brain fog, not sleeping. Cause I'd wake up and be up for hours in the middle of the night. It was because I was eating too much like starch and sugar and stuff. That's in all the gluten-free stuff. It was basically like, they're like, well, you crash in the middle of the night and that wakes you up, like a sugar crash. And, and so it's just like this whole thing, but I must say that like, it has changed me so much and I like, I recommend anybody, you at least try it out. Right. See if they're going through all this stuff, because I think it's been life-changing for me.

Lola Priego: Yep. Yeah. Happy to hear that, you eventually find out all of those things that were often, like all of those learnings, because in reality, like people sometimes like never find out and they end up to your point with, diabetes. Cause they didn't know that those products, were walking their glucose and insulin levels and affecting all of their hormones at once too. Cause one, you like the problem with hormones is once you screw one up, like the rest kind of get messed up too. It's really happy to hear that you eventually putting the work because it's not that easy. Right? Like to your point about going to the doctor before people, like we are lazy nature, especially like with health, like, because it's hard. So, it takes time to like build up that courage and go to the doctor and start putting in all of the work to investigate what's going on.

Kevin Horek: Yeah. No, a hundred percent agree. I think the other big challenge for me was just time it's like, and it's COVID, it's like, well, I don't really want to go to a doctor's office because people are sick and like maybe I'm paranoid. Maybe I'm not, it doesn't really matter. It's going to take probably like an hour or two out of my day. I know I have to go for blood work, which I hate like, cause I fainted when I was a kid after I got blood work sitting in a chair. Like I'm paranoid still at, I'm, this was like, it hasn't happened to me since I was a teenager and I'm 38. I still like make them like lay me down just to like take blood and like, I'll bring like a juice box after. Cause I'm like, I'm paranoid of like fainting again. And like that's a whole other issue.

Kevin Horek: The fact that you will send me a kid at home is like a huge, just like that one thing for me is like a huge stress relief. It's like, now I can do this at home. I don't have to go to the doctor and spend a couple hours of my day. It's like, oh, I don't have to go get blood work at a clinic because it just, the whole thing. It makes me very uncomfortable. Right. If you, the more you do at home, you're saving people ton of time, a ton of anxiety and the outcome is so much better. Right. You can obviously choose what you want to take or not take. In my case, it's mostly just like take these extra vitamins and some like, a couple other things. I got some like testosterone cream, cause I didn't want to do the needle stuff, but right.

Kevin Horek: The thing that I found is it's made me feel so much better. The fact that you guys are taking away all this time and anxiety from somebody that's been through it and it's still going through it. Like I think what you guys are doing is amazing.

Lola Priego: Thank you so much in this quick note, the blog stuff, the good news is, you always have saliva to measure things like assess throne or the ATA cortisol melatonin, which is really helpful because indeed those hormones are in higher concentration in your saliva than in your block. The good news is that at least for people like you, cause they totally get it. It can be really traumatic. Like when you don't have a good experience with block collection, at least having saliva for some of the tests is really helpful for some of our members.

Kevin Horek: No, totally. I want to dive deeper into the app and what you collect and I can input it into it over time. How does that kind of work and evolve?

Lola Priego: Well, as per today you will ask about w w w input things related to how you feel and your medical conditions, because that is needed in the case that you have abnormal results. Because unfortunately that happens, as I mentioned, Kevin, we do see a lot of people that they are fatigued in. Unfortunately it's too late. They come to us and they didn't know this, but then they get tested and it turns out that they're diabetic or they are pre-diabetic. Did you import their line diabetic in some cases, again, as I mentioned, the doctors need to review the results and reach out to our members to talk to them about that. Going back to your question, you would input how you're feeling or your goals and your medical conditions, if any, and then we're working towards being, having a closer relationship with people. Because as I mentioned, what happens is that once people come to us to fix one thing, then they get hooked and then they start looking to other issues that they have, or working in longevity and things like that.

Lola Priego: What we are thinking about is how can we have a closer relationship with people, especially if we're going to start recommending them, what to shop based on their goals and their conditions and how can we have a closer monitoring of those symptoms that evolve in an everyday matter?

Kevin Horek: No, no, that makes a lot of sense. I think that is one thing that I find really interesting that you guys are going to do is because it's like, sure, you're changing my diet, but to what, or what do I need to do? Or what do I need to like replace it with? Right. I think that's other things. Cause it's like, well, I like, I enjoy, like I prefer like chips over like chocolate bars or whatever. Right. Like, okay, well I'm going to cut out eating chips or like eat less chips, but it's like, well, I still want something. It's like, what do I replace that with? Right. Figuring that out, I think, and navigating that and helping people with that I think is actually really cool in itself.

Lola Priego: Actually you gave me a great idea as were building this technology. Cause I haven't thought about it about specifically for people that are struggling with sugar in HB A1C. This is something that we can help a ton with. It's just like, yeah. Like the first thing that you have to do is to cut sugar. Like having even sections for those things that you need to start pleasing could be super helpful because, to your point when I started my keto journey and at this point I'm in a cyclical keto diet because of the things that I mentioned before Hito gives me cholesterol issues in hormonal imbalances, what it did. The first thing that I did was to find good replacements for carbohydrates and sugars in my diet. I actually got really good at finding those things that still gave me that kind of sweet flavor, but not really that cute replays that came your cookie or whatever type of dessert I was having prior to switch into a keto diet.

Kevin Horek: Sure. How do well, and I don't, I guess like how does it play into, because every, like you mentioned earlier about on the blogs are all like, well you need to meditate and you need to exercise and you need to, do a bunch of stuff. Like, and I'm not saying don't exercise because I think it is important or meditate if it works for you. Like, do you recommend any of those things as well? Or, or how does base kind of handle some of those other things outside of taking supplements and maybe changing your diet a bit.

Lola Priego: Great question. I guess the, at the end of the day, all of those things, getting eight hours of sleep a night, meditating, all of those things are good, but at the end of the day, what I do know is that humans, if you try to do too much, you're probably gonna fail. At the end of the day, it's also knowing what four is, what always has helped me to like, stick to a habit or create a habit. I cannot like, I'm this kind of person that, after having a habit for one year, I want to switch things up and I like to like kind of drop off from my habit and then come back into it and things like that. For me, for example, I've been meditating since I'm a kid and I really enjoy it and I think it's great. If you see it as a chore, at least like, know that it's supposed to make you feel good.

Lola Priego: If your cortisol levels are super stable and you really just don't like it, then just kind of, put it in the back burner. If you're like super vitamin deficient focused on fixing that and making adjustments to your diet to actually fix that, or, like something that happens a lot is that there are people that have really low cortisol that the stress hormone in that case, what you should be doing is actually going up for a walk. Instead of sitting down with your little pose, listening to Headspace or calm, just go out for a walk because what you need to do is to move for those cortisol levels to go up a little because you're experiencing adrenal fatigue. Again, it's not a one size fits all and it's understanding, where your body sets. You can then plug in different habits based on that in a four year ago.

Kevin Horek: No, I actually think that's really good advice. I was kind of hoping you'd go there because I hate those lists that like 10 things successful people do every day. It's like, if you don't do those things or you don't enjoy those things, you could still be successful. Like, you just need to figure out what works for you, because like your point is, you've been meditating for, since you were a kid I've tried on and off to do it. I'm, I've had very mixed results with it, but, and it just doesn't really seem to work for me. But, I found other things that will do the same thing for me in replacing or instead of meditating. Right. I think that's the one thing that I think if people are interested in going down this journey is you need to figure out what works for you and forget about what works for other people.

Kevin Horek: You can try it or try, five of those things. If the other three don't work, stop doing them, like it just, it doesn't make sense to like, trying to fit that like square peg in a round hole type kind of thing. Right?

Lola Priego: Exactly. Yeah. It's exactly like if you listen, if you hear that meditating is great for you and then you download the app and you're loving it and that's how you like to spend your time. That's great. If what you're trying to do is to chill in distress yourself, and then, you turn on Headspace for 10 minutes and you take that as a chore. It turns out that your cortisol levels are through the roof and you drink five cups of coffee. They, Hey, what you actually need to do is to control your caffeine intake. It's going to be much more effective. If what you're trying to do is to get more chill, then turning on Headspace for 10 minutes. Again, it's just understanding what things are for, to, in order to prioritize. It's, it's definitely key for me when it comes to health.

Kevin Horek: Yeah. It's interesting, like switching the mindset of trying to prevent something then trying to just like bandage the solution with an app or other medication or something. Right. It's like, it was, for me, it was like a mental shift that it's like, well, no. Like if you just do these little things over a period of time, the chances of, X down the road are less. Do I want to do that or not? Like, and so I think just switching the mindset was a big kind of thing, an eyeopening for me anyway. Right. It makes you think about, it's like, okay, well, instead of leading X, it's like, well, do I want that? Or do I want something else because of whatever. Right. I, I don't know, maybe I should've learned this earlier in life, but here we are.

Lola Priego: I mean, totally. Actually I'm happy that you brought up the prescription thing because we have a super interesting story from one of our team members it's actually published in our blog post in our blog as a blog post in this was us running a case study on how CBD effects sex hormones. Okay. So, because CBD basically lowers your cortisol, which cortisol blocks the production of testosterone and testosterone as a sex hormone, even for a woman to cause this dust then also is correlated with estrogen levels. Long story short, were actually measuring the effect of CBD gummies in sex hormones. It was a three day case study with a bunch of members involved in team members as well, super fund a clinical trial or like case study to run, to be honest in, I was actually, I'm involved in the medical group that actually reviews results, especially when those are abnormal, because sometimes what you need to do is to ask the lab to retest this, to make sure that the value is right.

Lola Priego: I was actually, I got notified that someone got like three times the upper range of cortisol levels. At the time when I saw the name, it was great are, entering head of content at the time. I was shocked because I was actually sitting in front of her at that time when I got the email. I asked her, Hey, Chris, what were you doing when you collected this simple? And she's like, nothing. Like I was having a normal day. I'm like, are you sure that you didn't go for like crazy, like three hour run and you spit on the two while you were running. Like, and she was like, no, like I, I was just working and she was always the kind of person that mentioned that she had work anxiety. She always open, she always opened up about that fact. Long story short, it turns out that her cortisol levels were through the roof in cortisol is directly correlated with your anxiety levels.

Lola Priego: The more anxious you get, the more your cortisol goes up and there's a feedback loop. The more your cortisol starts to go up, the more anxious you get, basically, like then the app recommended a few things, but also like, in that case that the doctors had to get involved. I called the doc, one of her doctors in, he asked grace like, how much coffee did you drink? She's like, five cups a day. So, I mean, fair that she had those courses of levels. What she didn't know is the correlation between cortisol, caffeine and anxiety at the time. If you've ever had a few coffees and a Sunday and experienced how that actually impacts and increases your Sunday scaries, that long story short, she got really frustrated because at that point she was on unsafety medication for two years, working with a psychiatrist and also a therapist for her work anxiety.

Lola Priego: It was shocking for her that, or that at the end of the day, her psychiatrist never order a hormonal test to see how hormones were also playing a role in her anxiety. Long story short, she incorporated the lifestyle and nutritional advice. Eventually actually got to wear off her anxiety medication, which was a, a great learning that sometimes, you get really anxious and we turn to prescription without doing that investigation work or lab work, or like even we, when we are ready a medication, we try to, we don't try enough to scale that back or see if that will be even a possibility of working with our primary care physician. That, so that was a huge learning for us as well. How with lifestyle and nutritional changes, in some cases you could scale back your prescription.

Kevin Horek: Yeah. And, and maybe you don't need to even go talk to somebody about your anxiety, if you can get rid of it. I get people would argue like you never, some anxiety is healthy and it's good, but I'm talking like where it's really bad where you can't function. Right. It's like if it can go to kind of a normal human being kind of level, whatever normal means, right? Like where you kind of feel okay with it and you don't need to talk to somebody or you don't need to take medication to regulate it, I think is always kind of fascinating. If you can just do something else right. To, to get rid of that. No, I, I think that's very cool. I'm curious, I want to dive deeper into, cause you guys have a bunch of different kind of kits that people can get. Do you want to talk about the different kits and then talk about kind of the whole kind of package that you guys offer?

Lola Priego: Yeah, totally. In, before I, we started naming all of the kids that we have, we are finding that the most popular entry point is indeed with a quiz that person gives you the most personalized test possible. Even if you want to directly monitor certain levels, it would do that for you too. For people that, don't want to spend those, like, three, five minutes feeling out a quiz, we have five type of areas that you can get tested for. This is going to be diet, energy, sleep, stress, and sex drive. In, in each of these areas, we're going to dig into those like hormone, nutrients and vitamins that are involved in those categories, in those feelings and for the full package, you mentioned base complete, which it includes all of our eight panels or, set of tests into one. This one was actually something that we had to launch because a lot of people like to get tests, everything to get tested first.

Lola Priego: Then, because they are feeling, across the board off and they just want to get a holistic view at everything to then decide what they want to work on. Instead of, these are people that are usually not financially concerned because that package is $450 versus the 59 95 for the other areas. In this case, these are people that are not these, this is just generally people that are not concerned financially. They will like to have more data upfront and they also have multiple symptoms or things that they would like to improve. Once we have all of that data, then we would decide like, Hey, okay, you said that you were struggling with your diet, with your weight loss or, bloating feeling and also fatigue. It seems that these two, like hormones or vitamins are the ones that are the most off. Let's just start working on those and then, see how you're feeling after that.

Lola Priego: That's the base complete package that I was talking about.

Kevin Horek: Very cool. The plan down the road to have other packages or is kind of five enough or is there things you can do or see what the future kind of holds.

Lola Priego: To be honest, the future seems to be pointing at the quiz as the best entry point, because we're getting so many different use cases, even people with chronic conditions that they want to use base to manage their condition better and understand how to eat and be healthier for that. Like people that have diabetes or anemia, coastal issues, so forth. Long story short, we are investing more and more in the quiz. As we are seeing from the quiz, we may launch more specific packages again, for those that are not necessarily like wanting to spend that time or that also want to gift based on someone else. In that case, it doesn't make sense to do the quizzes in an onboarding entry point, right throughout the holidays. We've seen a lot of people buying bays for siblings like family members, friends, which we didn't expect to have those, all of those coming in as well, so that the packages will get developed as we see fit from the quiz results as well.

Kevin Horek: Smart. Yeah. Like basically data driven, product kind of design and launch. Right.

Lola Priego: Totally.

Kevin Horek: Interesting. Very cool. We're kind of coming to the end of the show. How about we close with mentioning where people can get more information about base and any other links you want to mention?

Lola Priego: Yes. They can find everything about bays on get-base.com. They can also find me at Lola at-based.com. I'm generally pretty responsive and, always have some time for call emails or like customer service tickets. I can really like spend 30 minutes a day looking into those into our customer service tickets. And then on Instagram get underscore base. We are super active there from a community standpoint and content. We also have a newsletter where we try to deliver value to people about anything in relation to how, you can find root causes to different symptoms and how different hormones vitamins in the transports play a role in those. They can subscribe to this newsletter through our website, get that space.com.

Kevin Horek: Very cool. Well, I really appreciate you taking the time out of your day to be on the show and I look forward to keeping in touch with you and have a good rest of your day.

Lola Priego: Thank.

Kevin Horek: You. Okay, bye.

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